How To Use SEO Effectively
Search engine optimisation can be the greatest tool for generating traffic to your site, but only when used correctly. It’s not always easy getting it right, due to the search engines constantly changing the way their algorithms work. To utilise SEO to the fullest potential, you need to know the current ways in which search engines rank their results. There are a plethora of different aspects that you can implement to optimise your website for the web, so we’ve included a few of the most successful ways to comply with algorithms and generate a full scale motorway jam of potential customers.
Thought Leadership Content Previously Google put a concentrated focus on particular SEO elements, which included content, however it played a secondary part.With recent changes to Google’s algorithms, applicable through last year and to the current one, they are now highly focused on excellent pieces of content. This doesn’t mean you need to become a churnalist (a so-called journalist that churns out articles to sub-par levels), this means you need to create thought provoking content which leads above other content written on the same topic. Don’t constantly have SEO keywords at the back of your mind when writing, put together inspiring, helpful and informative content that stands out above every other piece put on the Internet. That’s not to say that if you create something that isn’t ranked the highest on Google you should immediately delete it, but be ambitious with your ideas and think of ways to make your content the absolute best that it can be.
Links Natural links are one certified way to ensure that you’ll generate traffic to your site and please Google when new leads are searching. Although this has always played a key part in the way the algorithms work, the new tweaks that have been made mean you really need to pay attention to how organic those links are, and exactly where they’re coming from. For instance, if you’ve paid for, traded for or added the links yourself, such as from social media sites, then Google isn’t going to respond to these at all. It can actually sometimes have the opposite desired affect on your ranking, and mean that you’re jeopardising how you are seen on the web. Links from sources where you have had no influence are what matter, so be the very best at what you do and others will want to link to your site and give you coverage.
Keywords Using keywords is still important for getting people to your site, but you need to be more intelligent about where they are placed and how they are used. You will still need to identify keywords and use them as a basis to create compelling content, however you also need to make sure they are dominant within your meta titles. Meta titles give Google information on exactly the kind of traffic you’re looking for, and therefore will divert the correct type of potential customers to your site. Rather than bombarding your meta title with a long list of keywords, you should aim to include keyword phrases, which is what your target audience would be searching for. Therefore think about all the possibilities someone could search for when looking for a company offering your services and include those in your description (making sure it is under 80 characters long). Another point to remember is that when using keywords on your site, which Google does pick up on, make sure they are relevant to the content and flow naturally, don’t overuse and spam words on pages.
Mobile Optimisation With the constant developments of smart phones and tablets, more and more users are accessing websites from devices other than a laptop of desktop computer. For this reason, Google now incorporates this into their ranking table, therefore if you haven’t correctly optimised your site for these ways of browsing you will be penalised. With your website working responsively on all different types of devices, not only do you please Google and help to generate traffic to your site, but you also ensure that once someone comes to your site they don’t leave. Everything you do is not only about pleasing the search engine, but it’s also about giving new leads and potential customers a user friendly experience from beginning to end.
Topic specific landing pages There is something great about searching Google for what you want, and being taken to a page that exhibits exactly what you were looking for. Gone are the days where you would have to spend hours upon hours looking for something niché, especially now that highly specific landing pages are important for SEO and rank ratings. It was commonly thought that by leaving landing pages open to a wider audience you would therefore attract more people to your site, but being targeted down to every description possible is now how to do it. There is no possible way that you can create a landing page that caters to every extremely specific keyword phrase someone could search, but if you can try to be as accurate, you will be rewarded for those efforts. Just make sure that you’re being consistent with the content contained on those landing pages.
In the end… Understanding algorithms is not always an easy task to accomplish, however, if you can implement them into your marketing practices, you’ll see an influx in lead generation. These five SEO best practices are relevant to the current changes and updates, and will help you generally to gain a higher number and quality of leads to your website. Remember that content creation is your right hand man, pack your keywords in the meta titles, be link-worthy, friendly is best when it comes to devices and be specific. If you follow these search engine optimisation techniques you will start driving traffic, and if you get your content right, you’ll see leads and customers being generated too.